Target Audience

Here are our target audiences. We show the ages, gender and groups of different people who we think would want to see our movie and why.

We looked at the statistics of three horror films, Sinister, The Possession and Insidious. We thought it would help us decide what age and gender are most likely to watch our film and also who enjoys horror films more.

The first statistics we looked at were from the films Sinister. From the picture above we see that on average males enjoyed the film most and that people aged between 18-29 gave the most positive rate. Over double males aged 18-29 than females aged 18-29 gave a higher rating, this could suggest that males are more likely to watch horror films than females. As suspected aged 30-44 and 45+ votes were half of what aged18-29 were.

The second statistics we looked at were from the film The Possession. We got the similar results from Sinister except the males votes were a bit lower and female's were higher. We thought that this could be because the main character is a girl and in Sinister the main character is a man. In every age group for females we were able to clearly see an increase in votes.

The third statistics we looked at were from the film Insidious. Again, on average males preferred the film over double the amount that females liked it. We thought this because the main character is male and so it typically would have drawn in a male audience more rather than a female audience. Also because generally, males prefer horror films more than females. Finally, we can see that viewers aged 30-44 were lower than viewers aged 18-29. We thought this was probably because the more younger generation prefer to watch these types of films because they find them entertaining. 

Overall, we think that for our film our audience are most likely to be males because they enjoy horror films more than females from what the statistics have shown. However, because our main character is a female, we think this would attract girls as well as boys and so we should have quite a high amount of female audience as well as males. Typically, the age range for our film we think would be 18-29 as the statistics show that on average this age range is most likely to watch a film with the genre of Horror. 

1. What other age ranges would be interested in watching your film?

We think females and males between the ages of possibly 30-44 because the statistics show that this age range are interested in horror films too and it doesn't just have to be young people.

2. Would your film be limited to a UK audience or would it have a global appeal?

We think that our film would have a global appeal as well as a UK audience because it is quite a popular genre that most people enjoy watching and people all around the world can understand it. 

3. What types of people would be likely to watch your film?

Stereo-typically, we think people that enjoy media/film studies would be interested in watching our film as they enjoy watching a variety of films and are interested in the different story lines that are used. Also, young groups of friends would watch our film together because groups enjoy watching films together, especially horror films as they may not want to watch one on their own or like the thrill they get from watching it. 

4. What types of audiences would not be likely to watch your film?
We think male and female children 14 and under would probably not watch our film because they would probably be scared to watch it as it's a horror film. Although we think males 14 and under would be more likely to watch it then females. Also, we think people over the age of 50 would probably be less likely to watch our film as stereo-typically, older people like different types of films e.g. comedies etc. However, we again think that males over the age of 50 are more likely to watch it than females.